Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
UP-UP is the world’s first chocolate to be certified by Slavefreetrade. By shining a light on every part of the supply chain, UP-UP knows how everyone in the production line is treated and how they’re paid and can be sure it’s fair and it’s honest. So you can feel good when you unwrap a bar of UP-UP chocolate. Really, really good. UP-UP is great chocolate. No downside.