Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Ruby Taylor is an illustrator and designer hailing from the West Country. Since graduating from Bristol UWE in 2012, she has worked on a whole host of exciting projects and product ranges. From print design such as editorial illustration to live illustration and murals, her work brings energy and fun to any surface. Her impressive client list includes Vogue UK, L'Occitane and Google.