Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Under the thumb, under the weather, underwhelmed. We could all do with a pick me up sometimes, and what better way to do it than with a card full of positivity and light.