Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Cecilia Pettersson is a freelance designer/artist living and working in Gothenburg, Sweden. She has a master's degree in design, (graduated from HDK, Gothenburg University of Arts and Craft 2009) and she specialises in print and pattern. Cecilias work often starts with a drawing or a painting by hand. Things that grow, structures and nature are common motifs and lots of details are often seen in the final artwork.