Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Illustrator Steph Baxter creates the type for many of her distinctive designs by hand, using pen, paper and ink, as well as with computer, for that vibrant energy that characterises all of her work.