Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Domenica More Gordon is an Edinburgh-based artist, designer and creator of the 'Archie' children's books. Since studying textile design at Central and St Martins in London, Domenica's charming illustrations and felted creations have stolen the hearts of many across the globe.