Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.

Lagom Design was established in April 2007, in the very heart of Paris. The aim was to renew the focus on quality print and design, an art that was becoming lost in the age of mass media. There's something really quite special about the tactile joy of a beautiful greeting card, the feel of the card in your hands or the soft sound of opening it, and it's something that you can't emulate digitally. This something special, this something 'just right' is Lagom.

From humble beginnings, Lagom has grown into an international business and has crafted paper products for over 22 countries worldwide. The Lagom philosophy is applied at every stage of production, making Lagom distinguishable by its products' premium quality.