Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
To the mum, the nan, or whatever woman raised you right. No matter what form she takes, send a card filled with all the love and appreciation she deserves.