Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Founded by George Wu, Para Para is a series of bold, high-end animated umbrellas that come to life when viewed through their special app. A symbol of great quality, these umbrellas have been lovingly handmade by James Ince Umbrellas, the UK’s oldest umbrella maker.