Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Gifted Bristol-based illustrator Naomi Wilkinson takes her inspiration from folk art, vintage graphics and children’s books. Her designs feature bold colours and strong outlines, snappily dressed and coiffed characters, who are often adventurers, as well as animals and famous landmarks.
