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2 MIN READ

Stig Lindberg (1916–1982) remains one of Sweden’s most beloved and influential designers, a true modernist polymath whose work continues to feel remarkably alive. While Scandinavian design is often associated with restraint and neutrality, Lindberg brought something altogether more expressive: warmth, humour and a sense of visual optimism that transformed everyday objects into modest moments of joy.

Pictured: Stig Lindberg photographed at the Gustavsberg factory

A Life Shaped by Craft

Born in Gustavsberg, Sweden, Lindberg grew up surrounded by making. His father was a ceramicist, and the rhythms of the studio became second nature early on. This grounding in craft and understanding materials through touch rather than theory would shape everything that followed.

After studying at Konstfack in Stockholm, Lindberg quickly distinguished himself not only as a ceramicist but also as a gifted illustrator and graphic thinker. From the outset, he resisted creative boundaries, moving fluently between disciplines and materials.

Gustavsberg and the Art of the Everyday

In 1949, Lindberg was appointed artistic director at Gustavsbergs Porslinsfabrik, a role he held for nearly three decades. During this time, he reshaped the visual language of Swedish ceramics.

Designs such as Berså, Spisa Ribb, and Bruno became household staples, not because they were showpieces, but because they elevated daily rituals. Plates, cups and bowls were treated not as neutral backdrops, but as opportunities for rhythm, colour and personality.

Lindberg’s genius lay in this balance: expressive without excess, playful without losing purpose. His work was designed to be used and loved over time.

Pictured: King Constantine and Queen Anna-Maria" Tapestry 1967-73, Ceramic dishes for Gustavsberg 1950s

Beyond Ceramics

Lindberg’s creativity extended far beyond the table. He produced textiles, glass, posters, book illustrations, packaging, and stamps, each carrying the same confident hand and graphic clarity. Whether working in clay or on paper, his lines were lively, his compositions intuitive, and his colour choices quietly bold.

This breadth wasn’t about novelty; it was about curiosity. Lindberg understood that good design could live anywhere, as long as it remained human.

Pictured: Springare Horse Sculpture for Gustavsberg 1950s

A Living Legacy, Reimagined on Paper

Today, Lindberg’s work continues to evolve beyond the archive. We’re proud to be licensing a selection of his original imagery for a collection of gift wrap, allowing his joyful patterns to take on a new, tactile form.

Printed on beautifully tactile, uncoated paper stock, these designs feel entirely at home within our current collections. Lindberg’s illustrations were never meant to sit still; they were created to be handled, shared and lived with. On gift wrap, his expressive motifs transform the simple act of giving into something thoughtful, generous, and modestly celebratory. This isn’t about nostalgia, but continuity, honouring a designer whose work was always rooted in everyday life, and allowing it to keep doing what it does best - bringing warmth, colour and optimism to ordinary moments.

Why Lindberg Still Matters

In a world increasingly drawn back to tactility, craft and emotional connection, Lindberg’s work feels more relevant than ever. His designs remind us that beauty doesn’t need to be serious, and that function and joy can, and should, coexist.

Stig Lindberg didn’t just design objects. He designed moments. And decades on, those moments continue to unfold.