Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Linzie Hunter is a Scottish born illustrator and author based in Peckham, south London. Like most great designers, Linzie has developed her unique style, not by aspiring to be like everyone else but by taking inspiration from the world around her.