Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Kelly Hyatt is an illustrator, designer, and creative director based in Hove, East Sussex. His collection Bisou (kiss) has all the simple charm we have come to expect from Kelly. Sentiments like little kisses, enclosed in a variety of hearts. Understated yet powerful in their direct simplicity.
