Twelve Years of Cherished

“I first designed the Cherished mini card collection in 2001. At that time, a plain colour background with text felt too simplistic for a card collection, so the idea stayed stored on my computer, awaiting the right moment. That moment came in 2012 when I launched the range.”

From humble beginnings, Cherished has grown into an iconic collection with hundreds of sincere, heartfelt, and funny sentiments in a rainbow of colours.

“Today, Cherished boasts over four hundred designs and continues to grow and evolve. Its success, I believe, lies in its simplicity. The classic sans-serif font by the renowned Hoefler&Co, combined with the reduced size and thoughtfully crafted titles, adds to its charm.”

“I now see many publishers launching ‘mini’ card collections using titles I created for Cherished — ‘You Are Pure Gold’, ‘Small Card, Big Thank You’ to name just a few. Although it’s somewhat annoying, I know they can’t compete with the pure magic of Cherished.”

These pocket-sized treasures measure less than an A6 piece of paper and are proof that good things come in small packages. Whether you're looking for a pick-me-up after a bad day, celebrating a big birthday, or passing on a note of thanks, there’s a sentiment for every occasion. Cherished always has the words to say, even if you don’t.