Kelly Hyatt is an illustrator, designer, and creative director based in Hove, in East Sussex. He worked as a freelance illustrator before co-founding Beaumonde International in 1996. The company was famed for its global focus and Kelly secured contracts with Paperchase, Playboy and Habitat, as well as a major contract with Unicef to produce cards for worldwide distribution. In 2007 Kelly moved to France and it was whilst living in a bijou, Parisian apartment in the 16th Arrondissement close to the River Seine, that he decided to create something really special – this something ‘just right’ would become Lagom. After 22 years in the greeting cards industry Kelly is still passionate about keeping the spirit of print alive.