16 August 2019

HOLD, Close to the Heart

We've just opened our first ever bricks and mortar store.  HOLD is a design-conscious shop that invites you to discover inspirational products hand-picked for their quality and provenance.

HOLD shop manager, Perrie 

  "People may think I'm mad opening a shop in the current climate, but it's not a decision I've taken lightly. People are looking for that human connection, retail experiences that cannot be replicated online. The friendly welcome, being able to touch the products and to see the quality first hand. I've been told I'm brave, but I'm just following my instincts and love of good quality design."

— Kelly Hyatt, Creative Director, Lagom Design.

We've been thinking about opening a bricks and mortar store for several years, but it had to be in the right town and location.Some people believe that the high street has been killed off by online competition, but we are positive about its future.  People are looking for something different, a  shopping experience where you can engage with staff and feel the quality of the products. 

Brighton gift wrap by Michael A. Hill

The North Laine area of Brighton is perfect for us. It's full of quirky, independent shops and has held on to its unique identity when many high streets have become identikit with no regional variation. 

The Perfect Spot

Like the products we sell, the area has a story and since the 1840s the North Laine area has been a hub for small industries and artisan workers. Brighton was once a tiny fishing village, but as the town became more fashionable in the 18th Century, industry diversified as the town grew. By the 19th Century in the North Laine, you could find small-scale foundries, breweries, dressmakers, milliners, jewellers and printing companies.

Original architectural plans for new shopfront, stamped for approval in 1868.

When doing our research, we were delighted to find out that we have set up shop in a building that was once home to a lithographic printer Mr Henry Ledigo. He ran a printing business from the premises from as early as 1871 and was last recorded as occupying the premises in 1923. He was responsible for installing the original Victorian shopfront and entrance steps you see today.

Shop fittings are a combination of old and new, paying homage to the history of the building and using the best elements of contemporary design. We've used natural materials such as Walnut, Ash and Oak and display cabinets made by  German company Vitsoe whose ethos 'living better with less that lasts longer' ties in perfectly with the ethics of our business. 

Carefully Chosen Products

Team member Shola with her little friend the Kay Bojesen Monkey

All of the products you see on the shelves have been sourced from contemporary and traditional makers from across the world who share our passion for simple design and excellent craftsmanship.

Team member Holly with a serving plate by Marimekko

Be they woven, cast, blended by hand or just exquisitely designed, our in-house buying team have used their trained eye and experience to discover the best products international makers have to offer.

Team member Harriet with a Kinto, Day Off Tumbler.
Gentlemen's grooming products by Le Baigneur

Anything from leather goods, candles, toiletries, stationery, homewares and wooden toys. Two floors of beautiful objects to use and gifts to hold close to the heart. 

Not Just a Shop

HOLD is also a creative hub for the like-minded, and we are currently devising a programme of art and design events and workshops. If you're ever down Brighton way pop in and say hi, we're just 10 minutes from Brighton train station and we'd love to see you. Just look for the golden polo.

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