Born in Edmonton, Alberta Canada McFetridge attended the Alberta College of Art and received an MFA in Graphic Design from the California Institute of the Arts in 1995. Settling in Los Angeles, his early work was rooted in the skateboarding subculture of the West Coast scene. He is a creative omnivore working both with large brands, and helping to establish new ones. From the start, McFetridge has consistently maintained a studio art practice. He was a part of the Beautiful Losers show and MOCA’s Art in the Streets. He has had solo shows galleries around the world and has just designed faces for Apple's new iWatch.