Kelly Hyatt

— Sussex, England

Based in Sussex, from where he oversees his design company Hyatt Associates as well as Lagom Design, Kelly Hyatt has over 20 years’ experience in design, branding and publishing. After working as a graphic designer and freelance illustrator, Kelly became Creative Director of a multi award-winning stationery company which he co-founded back in 1996. The company won numerous awards for its design and sold its products in more than 25 countries. Since 2007, Kelly has been an influential designer and consultant conceiving original solutions for a range of brands in sectors including aviation, technology, fashion, finance and publishing.

Kelly founded Lagom Design in 2007, bringing together international design talent to create a modern design, stationery and paper goods company selling to trade and direct to consumers all over the world.

What would you like to own that you don't currently posses?
A black, 1950's Jaguar XK120 Roadster 3.4

Four places we must visit?
Rio de Janeiro, Brazil. Fjäderholmarna, Stockholm. Grand Hotel Villa Feltrinelli, Italy. Paris in Springtime

What was your earliest ambition?
To become a tornado pilot. Failing that, to be a chef. Or a magician, like Hans Moretti.